Since the Internet is a wild land with no rules many sagacious and forward-thinking individuals are pushing for standards. Not just standards of a programming language but standards that can be applied to most facets of e-business. While we are all waiting for these standards however, we should be responsible consumers and questions where are ad dollars are going.

I know of one large Internet company that was spending several hundred thousand dollars per month for online advertising and was not even aware that almost a quarter of their ad buy was going to unaudited websites Newport Cigarettes Coupons. These websites could have inflated their numbers or demographics to justify a higher CPM and there is no way to verify it!

I recommend that you apply a degree of common sense to ad buys for your site or your clients. When I organize ad buys for my clients I make sure I know where every dollar is going and who it is going to. Before I commit to a network buy I get a complete site list of every site that I will run on and I scrutinize each site individually Cigarettes Online USA. One of the questions I ask every site individually, yes I do contact each one individually, is whether or not the sites traffic is audited. I then discover which company audits that site and I verify that statement with the auditing house.



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