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HOW do most service firms get new clients? The old-fashioned way. By holding free seminars, referrals, clients Shin-Soo Choo Womens Jersey , newsletters and the old stand-by "send out many brochures and they will come" strategy. Personal contacts in the community help too. Lots of hand-shaking and schmoozing. It works, it has always worked. And it will continue to work. People do business with people.

However, a few years ago professionals also caught on to the web. They envisaged mass exposure and a steady stream of potential clients calling them for an appointment. They signed up in droves with web designers to see who could create the most elaborate site. The results have often been dismal, to say the least. Most websites produce more spam than leads. Why?

Web designers and marketers alike have tried to create websites that inform and entice potential clients to contact the website owner Delino DeShields Womens Jersey , using three basic concepts:

* Informative site with a large amount of data relating to the practice area of the consultant

* Brochure site - focusing on the firm itself

* Site with strong sales pitches.

None of these approaches seems to work well. The info-sites are just that - information. They may meet the visitor's need to get answers, but do nothing to persuade him or her to contact the information provider for help. The brochure site simply bores people to tears with self-interest verbiage and "award-winning" graphics design. And consumers are very weary of strong sales pitches, especially on the web.

Most professional firm websites fall into one of these categories. And they spend a considerable amount of money creating these sites - wasting valuable money.

So what does work?

First, let's think about why people might seek out a lawyer (or any other professional) on the web. It's simple: they are looking for an answer to a problem they have. For example Russell Wilson Womens Jersey , lawyers specialising in elder law often help people facing huge nursing home expenses and want to protect their estate. Web-savvy children of elders in this situation will go to the web looking for help. Yes, they want free answers but are fully aware that the real solution will cost money. It's all about them and their problems, NOT about you, your firm Elvis Andrus Womens Jersey , your offices, your staff etc.

So now they are on the website of your elder law practice. What do they want to see first? Graphics? Pictures of your office? Your mission statement? No. They are seeking help - so the first answer they are looking for is: "Is this the right place for this problem?". What if your site comes right to the point and states: "Are you concerned about protecting y. Cheap Jerseys Cheap Jerseys Cheap Jerseys From China Cheap New Jerseys Cheap Authentic Jerseys Cheap Jerseys From China Cheap Wholesale Jerseys Cheap Jerseys China Wholesale Cheap MLB Jerseys China Cheap Authentic MLB Jerseys